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SKYLAR Singer
Project type
Filming and Strategy
Date
September
Location
Rome
Rome
We travelled to Rome to create TikTok and Instagram Reel Content.
September 2024
The trip to Italy was in September of 2024, this September we are flying to LA for a content shoot.
Case Study: Skylar Skylar Skylarrr : Elevating her social media presence
I worked with artist Skylar Skylar Skylarrr to refine and professionalise her online presence. My role was to strengthen her digital identity through strategic content direction, storytelling, and audience-aligned aesthetics that matched her sound and visual style. We travelled to Italy to create content for her song 'Foreign Boys' as well as Stockholm for behind the scenes studio content.
Strategic Solution
I developed a cohesive social media approach that blended behind-the-scenes artistry, high-impact visuals, and narrative-driven posts designed to grow connection and fan engagement. I guided her on brand voice, content themes, and creative concepts to ensure every post felt intentional and aligned with her artistic evolution.
Impact:
Clearer, more defined artist identity
Stronger content consistency and professionalism
Increased audience engagement and visibility
A repeatable content structure she continues to benefit from primarily on TikTok
